For the Total Expo website redesign, the goal was to encapsulate the essence of their comprehensive exhibition and marketing services through intuitive design elements.
On the “How we do it?” page, I introduced a graphic concept that replaced traditional bullet points with puzzle pieces seamlessly fitting together. This metaphorically illustrated Total Expo’s expertise in creating exhibition spaces.
Additionally, I leveraged the distinctiveness of the “X” from Total Expo’s logo to create a dynamic pattern that was subtly integrated throughout the website. This not only reinforced brand recognition but also added a layer of visual sophistication.
