UX Process

User Journey Map

A User Journey Map is a visual representation of the user's experience as they interact with a product or service, detailing each step of their journey from initial contact to final engagement.

This crucial tool in the UX process helps identify user needs, pain points, and opportunities for improvement by illustrating the user's emotions, thoughts, and actions at each stage. By understanding the user's perspective, businesses can design more intuitive and satisfying experiences, ensuring that every interaction aligns with the user's expectations and goals.

The User Journey Map not only enhances user satisfaction but also drives strategic decisions, ultimately leading to a more successful product.
Project: Hotel Website, Desktop

Data Source: Competitive Benchmark, User Interview, User Testing, Affinity Diagram